Monday, December 8, 2014

From Garage to New Studio: Petaluma's Gretchen Andermahr-Iniguez Grows Her Pilates Business

You will learn how this Petaluma mother of three grew her Pilates business from her front living room to a larger Washington street location at 353 E. Washington Street (Near Mary's Pizza Shack). She is inviting you to check out her new studio at the Grand Opening on December 12, 2014 from 5:00 to 8:00 PM.

In our interview with the owner of the new LifeStyle Pilates, Gretchen said “I found Pilates in 2005 and have been hooked ever since.” That was the year she took her first Pilates class. However she was no stranger to health and fitness after working in that business now for over 12 years. She is a certified Personal Trainer through the Aerobics and Fitness Association of America (AFFA), a graduate of the Institute for Integrative Nutrition (IIN), and a fully certified Holistic Health Coach.

This motivated her to start learning more about Pilates. She eventually earned a comprehensive certification from the Body Arts and Science International (BASI). Gretchen further researched safe pre and postnatal exercise, and exercise for people with injuries. While taking a tour of her new studio, one section provides for ballet bars. Gretchen told us “I am certified by Balanced Body Barre to teach Barre classes.”

She started out teaching at various studios in town and told us in our interview, “I decided to run my own business.” She purchased her first reformer and started providing private lessons in the living room of her home. It didn’t take long that she needed more reformers and space and moved to her garage. During the interview she started to get emotional reflecting on where she started and how far she has come.

After two years she moved into a small studio anchored with a family owned gym working her way up to five reformers in the 500 sq. ft. space located at 1310 Casa Grande Road. Word of mouth started to travel and it wouldn’t take long before she outgrew it. Within a few years again she was only limited by space to accommodate her growing clientele. This led her to find and relocate to her new 1400 sq. ft. studio which allows enough floor space for six reformers. She also has also grown to add two Certified Pilates Instructors working in her studio, Dalia Bravo and Julie Thayer. The new location is well centered in town and it took us less than ten minutes to drive door-to-door from the east side of Petaluma to her Washington Street studio.

Walking through the entrance of her new studio gives a warm and zen-like atmosphere with a cozy seating area.


This opens to a fitness room with six Pilates reformers, chairs, weights, power rings, bands, exercise balls, etc.



Toward the rear of the studio is a Barre workout room.



LifeStyle Pilates offers Pilates and Barre Fitness classes (for beginning, intermediate or advanced levels) and Health Coaching 7 days per week. Click here to see a schedule of classes and sign up online, or call (707) 338-0710 to make reservations. You can get more information on their websitewww.lifestylepilatespetaluma.com.

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